So you started your blog and are all set to pen down your very first blog post. But what do you do? How do you write something that will catch the eye of your intended reader? What will make your article better than the next?
When I first started blogging, I’d write down my articles however I felt like. I had no set format to guide me. I was clueless. And I wondered why I never got the views I had hoped for. Looking back, I now realise maybe it was due to the way I presented my blog posts to the world. I never paid much attention to detail or made an effort to make it look pleasing to the eye. I wrote plainly and expected the magic to happen.
But you don’t have to what I did and learn from mistakes. Over the months I have come to realise that there are a few simple steps that a blogger can do to make their post stand out. Here are a few of my tips that can help:
1. It’s all in the Headline.
Ever browsed through a magazine and found yourself attracted to a certain article? Or maybe you’re browsing through your feed and a particular blog post catches your eye. What was the first thing that attracted you to it? A good headline and blog title can make a difference between having someone read your post or not. Try to include the three w’s – Who, What and Why. These instantly garner interest in the mind of the reader.
2. Include some images.
A blog post without images is dull. Just like the blog title, the featured image is the first thing that is usually seen by the reader. Choose a picture that goes with your blog post. You could create your own using apps like Canva. Stay away from posting too many photographs in your post, this will take the focus away from the written content. If you have to post a lot of photos, say if you’re a travel blogger and want to post pictures of a place you’ve been to then post them as a gallery.
3. Spread out your content.
Long posts make the reader tired. I try to keep my posts as short as I can. If you think a post is going to long then divide it and make it into a series. Try to space out your paragraphs evenly. One short paragraph followed by a much longer one will make your post look lopsided. Your main aim is to spread out your content evenly, which is pleasing to look at. You could break up your larger paragraphs using headings.
Whenever I sit to write a post I always keep these three points in mind. What would you suggest to make your post attractive to the reader?